DRC Group has designed and conducted and extensive series of market research studies. The firm
employs both primary and secondary research methods to study a wide range of marketing issues.
These include:
Identifying purchase behavior
Brand positioning
Awareness and brand equity benchmarking
Price testing
Conjoint studies for feature and price testing
Attitude and usage studies
Tracking studies
Competitive positioning
Corporate executive surveys
Consumer satisfaction surveys
Market segmentation and target market identification
